Open Position: Digital Communications Specialist

POSITION TITLE:  Digital Communications Specialist

ACCOUNTABLE TO:  Director of Governmental and Community Relations

AVAILABLE:  September 3, 2024

RESPONSIBILITIES:

Works to promote and achieve the goals and priorities of the Minnesota Nurses Association (MNA) by providing professional and technical guidance and strategic recommendations in the development and maintenance of cohesive, effective digital communications and organizing. The Digital Communications Specialist will help oversee MNA’s social media presence with a focus on building and engaging MNA’s overall online community, leading audience acquisition efforts across social media platforms, and supporting strategic planning through data analysis will plan, implement, and evaluate the digital communications and digital organizing of the Association, including social media, website, and other programs.

PRIMARY JOB DUTIES:

  • Coordinating, planning, and developing content for MNA’s digital properties, with a particular focus aimed toward increasing growth and engagement on MNA’s social media platforms and website
  • Working with the communications team and other departments to plan, produce, and disseminate videos, memes and other content for social media channels including bargaining campaigns, electoral politics, legislative issues, nursing practice issues and field organizing
  • Operating MNA’s social media accounts to engage and grow online community, including day-to-day execution, community management and monitoring, and ensuring message consistency across multiple social media platforms
  • Creating paid social media efforts, including audience targeting, creative development, and placement
  • Utilizing reporting tools like Facebook Insights, Google Analytics and other data analysis tools provide strategic reports and direction to optimize MNA’s social media efforts
  • Coordinating Search Engine Optimization (SEO) efforts, Search Engine Marketing (SEM) campaigns, Google Analytics, and Google AdWords
  • Working knowledge of and experience with integrating traditional communications with digital communications efforts and emerging tools in digital media
  • Coordinating and maintaining MNA’s social media presence on member pages
  • Researching and evaluating new relevant social media channels and their impact to assist MNA on the most effective use of digital technology for communications purposes
  • Providing best practices and training on digital organizing and communication for members and staff
  • Implementing digital education programs that build member knowledge
  • Coordinating Search Engine Optimization (SEO) efforts, Search Engine Marketing (SEM) campaigns, Google Analytics, and Google AdWords
  • Website design, using HTML and Content Management Systems
  • Basic editing of WordPress website with CSS and JavaScript

SECONDARY JOB DUTIES:

  • Producing and editing in house videos
  • Taking photographs and video of MNA events as needed
  • Serving as backup for the Internal Communications Specialist, External Communications Specialist, and Production and Graphics Specialist
  • Working in collaboration with other departments during contract negotiations, elections and on other key organizational goals
  • Other duties as assigned

QUALIFICATIONS:

  • Bachelor’s degree in communications, public relations or other relevant area of study and
  • 3-5 years of experience developing and implementing digital strategy

OR

  • a combination of education and experience that demonstrates an applicant’s knowledge of digital communications and organizing

AND a combination of the following.

  • Knowledge of Unions, the Labor Movement, and their mission
  • Knowledge of union organizing political and advocacy campaigns
  • Knowledge of healthcare and nursing issues
  • Proven dedication to furthering social justice issues important to nurses
  • Effective written and oral communication skills
  • Excellent writing and editing skills
  • Advanced ability to communicate with diverse audiences through social media and other digital means
  • Excellent organizational and time management skills
  • Excellent communication skills and ability to develop constructive relationships
  • Ability to accept feedback and move ideas you disagree with
  • Capacity to prioritize tasks, work independently and be part of a team

MNA is invested in providing education and training in the above areas to ensure that the future employee gains the necessary skills to become successful in this position.

Work/life balance is prioritized, but the ability to work occasional weekends, irregular hours, and travel periodically may be required. Transportation required.

SALARY: Per MNASO Local 1, Unit 2 Contract Agreement. Starting salary of $84,656 with generous benefits including defined benefit pension, 401K matching, 100% employer paid single and low-cost family health insurance coverage, 20 vacation days, 12 sick days, 3 personal days and 12 paid holidays annually. MNA is an EEO/AA Employer. This position will be eligible for a hybrid work schedule (2 days at home/3 days in office) upon passage of probation.

CONTACT: Send letter of application, resume, references and salary requirements to Brenda Woodall, HR Manager at Brenda.Woodall@mnnurses.org